Bringing Your Brand To Life Through Art

Following on form the Battersea work I completed recently I am really happy with this piece. I am not sure what it is I love about it so much but I feel it is balanced both in composition and in colour.

The use of a gold background really sets of the contrast of the cadmium red.

The angles, shape and form are very in tune with where my art is at the moment and this piece would look good in any commercial space or lounge which is where this one currently is!

#iconiclondon

Following on from the abstract architecture theme I am working on I am excited to show you this painting as it developed.

It is amazing how a painting can change each week. That is the beauty of underpainting and over painting. Oils are so rich and versatile.

Here are a series of snaps showing you how a couple of my paintings have progressed. They are now nearly finished and will update soon.

 

 

Having just completed an amazing course run by Caroline List at St Martins, I am very excited to show you some of my latest work. Using a combination of acrylics, oils, wax, resin and photo transfer techniques I have explored space within commercial interiors. The deconstruction of space has allowed me to build upon geometric and abstract shapes which bring together an interesting composition.

To celebrate the 10th Anniversary of Sister Snog I was invited to create a piece of branded art. Back in 1992 Hela and Annie began to create and nurture their very own selective club – a tribe that is now a social network.

Reaching out to smart sassy brand savvy business women they pride themselves on providing sparkling business events where members connect, collaborate and explore business opportunities.

Using my knowledge and understanding of the brand I happily put into practice my skill of visualising the brand and bringing it to life through art.

The result was purple to say the least and hand embellished with Swarovski crystals to add that little extra sparkle.

It was a really special event and one I was proud to be a part of.

Snog on…

Violet & Lilac for Sister Snog

Commission for Sister Snog

 

 

Illustrated Concept for bespoke art commission

I have great excitement within me and am full of inspiration! The feast of contrasting colours and expressionism is one of the most vivid treats I have given my eyes in a long time, and it all came from visiting the David Hockney exhibition currently showing at the Royal Academy of Arts. Claimed to be Britain’s Greatest Living Artist, the Hockney exhibition lived up to that claim in my eyes – whilst bringing landscapes back into fashion.

The complimentary colours of blue, greens, lilacs and orange make up the most beautiful colour pallet and a wonderful mixing block to depict the landscapes of Yorkshire as it moves through the seasons.

Hockneys love of landscapes began in the 60s and has spanned his entire career but the one painting that stands heads above the rest is “A Closer Grand Canyon” a painting made up of 48 individual canvases showing the rich oranges and reds of the grand canyon – a subject my favourite photographer, Peter Lik also covered.

At 73 Hockney resides at his family home in Bridlington on the English coast. He still paints large canvases in his enormous studio but keeps his iPad with him like a sketchbook. He says, “What fascinates me is not just technology but the technology of picture-making. I spend more time painting of course, but I treat the iPad as a serious tool. The iPad is influencing the paintings now with its boldness and speed.”

The iPad collection is vast and detailed and Clever! Sometimes completing up to 2 ipaintings a day Hockney effortlessly applies his technique to the digital age creating a beautiful series of works with the touch of a stylus. Am not sure whetstone high street will have the same artistic possibilities as his local scenery but I could be inclined to give iPad art a go. So keep your eyes peeled for me in friary park with my faithful iPad.

Until then enjoy the exhibition- I certainty did.



Copyright © 2011 Joanna Gilbert. All Rights Reserved.